Responsive Web Design is a great solution for every website owner in the world of mobile today. The RWD allows your site can adapt and bring the good experience for all mobile users. There are many reasons that explain why responsive design is good and important. But, this article will bring 5 important answers for the question: Why all website should use Responsive Design right today?
1/ Google will reward you
Google anncouncement: “Google recommends webmasters follow the industry best pratice of using responsive web design, namely serving the same HTML for all devices and using only CSS media queries to decide the rendering on each device.”
In April 2015, Google changed its algorithms to penalize sites that are not mobile-friendly, thus rewarding sites that are mobile-friendly. Google stated: “Users should get the most relevant and timely results regardless if that information lives on mobile-friendly web pages or apps. Google’s algorithms are now adapting to these usage patterns.”
2/ Reduces your bounce rate
The bounce rate is the percentage of visitors who enter a website and then leave or bounce rather than continuing on to view other pages within the same site.
Since responsive website adapt to the device that is viewing the website, it provides visitors with a far greater user experience. Improving the user’s experience will undoubtedly lower your site’s bounce rate.
3/ Eliminates duplicate content
Prior to responsive design marketers were creating a mobile version site in addition to the desktop site. So when a user visited your website via a mobile device, the website would redirect to the mobile version of the website, thus providing the user with an improved viewing experience.
However, it also created a few problems:
- It required marketers to maintain two separate sites with duplicate content.
- Since Google doesn’t like websites with duplicate content, it places you at serious risk for being punished or penalized by Google’s algorithms.
Responsive designed website has only one URL, thus eliminating the need for ever having duplicate site content.
4/ Increase site speed
Another factor for determining search results page rankings is the speed in which a website load, so it’s important to minimize or reduce the amount of time it takes for your website load. Since redirection is required when having a separate mobile website, it increases the load-time of the website.
A responsive website design does not redirect, instead it adjust to the screen size or resolution of the device. Therefore in theory reducing load times.
5/ Improved ROI (Return On Investment)
Common sense tells us that sales will increase when users are comfortable on your website. In a survey by Visual.Ly they found that 48% of smartphone and tablet users complained that websites were not optimized for mobile devices. Furthermore, 69% of tablet users have used their tablet device to purchase goods or services over the internet within 30 days of the survey.
Having a responsive website will reduce the amount of time users spend shrinking and expanding site content on their phones/tablets and more time learning and shopping about your products and services. The bottom line is that responsive web design provides an overall better user experience thus improving your website’s ROI.