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Personalizing the Mobile Experience with Responsive Web Design

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Optimizing the Mobile Experience

The users gradually get used to using smart devices to surf web rather than heavy and fixed computers. However, unfortunately, a lot of website owners are still loyal to the sites built for desktop computers, which will limit the traffic from mobile users. Smartphones are changing the form of the internet and websites need to tailor their content for a unique mobile user experience. Only when you can optimize the mobile experience in websites, do customers want to turn back and explore and enjoy the service you provide. And finally, more ad revenue, more product conversions, your goals are achieved.

Responsive Vs. Dynamic Web Design

When configuring mobile-optimized websites, two choices are given: responsive and dynamic web design. Responsive web design will automatically change the displays to be suitable with any screen sizes. Besides one URL and HTML used as desktop, CSS is changed to vary the way page is viewed. Until now, it is still considered as the ultimate web design for mobile users but people expect that, in the near future, the experience for each user will not be the same regardless of any kinds of devices they use.

Unlike responsive, dynamic web design uses one URL but serves different HTML and CSS or provides dissimilar content optimized for mobile users. Sites had better react in real-time to any devices used and adjust the content each user observe and interacts with. Responsive web design lasts the engagement as long as possible and true dynamic responsive finish the experience for the user.

If you still wonder about the future of smart devices, let’s look around and see how many people surround you use their smartphones or tablet to interact with websites, or you can search on Google, they will provide you the accurate data for this trend. “Mobile first” approach is not just a joke.

Owning a Responsive Web Design and Engaging Mobile Users?

One word to describe smartphone! Yep, easy, “convenience”. However, it is just convenient to navigate off your website while nonstop mobile notifications and distractions may make users disappear. Mobile users are finding instant information and instant gratification. Forrester offer an idea that we also agree: Responsive Design is effective on both home pages and transactional experience in the “explore” and “buy” phase. This finding actually makes sense to retail industry.

To capture the reason why users decide to change from using computer to smartphone, you should investigate customer’s behaviors on mobile phone and concerned content. To avoid building a slow and messy websites, here are some hints for you!

The relationship between responsive web design and user engagement is key successful factor. Therefore, you should pay more attention to identify and optimize the behavioral and emotional responses that users experience.

Moreover, regardless of any kinds of smart devices customers use, your website should be displayed with great appearance and come with a valuable experience. Then, content, video, and app personalization should be added to capture and convert audiences and deliver a real impressive web experience.

Source @liftigniter

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