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Google’s Mobilegeddon Aftermath Eight Months

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After the release of new mobile ranking system called Mobilegeddon by Google, technology community in particular and people in general all nod and recognize that this system will be the start a revolution and the business that have no a mobile web presence will be affected most. From the result of study on top 10,000 sites, it can be summarized that 40% of the sites will be hurt by Google’s update.

The amount of sites without applying mobile strategy have made the switch is 25%

Many website owners who are sensitive to the change realized the necessity of responding with urgency and tried to approach the situation in many different ways. Of 25% of the sites surveyed mobile-optimized, 85% chose responsive web design to go mobile, 11% used adaptive and only 4% decided to go for a separate web address for mobile version.

Owning a mobile strategy as fast as possible is the target of e-commerce site owners

The websites surveyed include 5 categories that are news, e-commerce, technology, business, and sports. The amount of websites that have never ever owned any mobile footprint before but after the update they turned their attention toward optimizing the experience for their on-the-go users is 31%. In detail, this change can be shown through the growth rate of natural conversion (40%) and SEO. People tend to put more effort into mobile SEO because the traffic volume from mobile is so amazing.

Responsive for mobile strategy

After a short time (8 months) from over 30% websites not optimized for mobile audience, the amount of owning a responsive website reaches an impressive growth at 530%. This increase is the most typical evident for the interest as well as belief of publishers in the future of more visibility to their content.

3 out of 10 websites still do not aware of Google’s mobile ranking signal

It is predicted that in 2016, there will be a dramatically decrease in the number of non-mobile optimized websites. As the rule of survival, no change in a positive direction means you are rejected. In this case, no mobile web strategy means no chance to go for an application; instead you just give customers more laborious and expensive approach. Being unique is always be encouraged but if this work make you ignore all previous mobile web strategies, we never recommend because you will offer your clients terrible service.

Question mentioned is whether the mobile website heading in the right direction?

If we talk about quantitative aspect, the answer is absolutely yes, there is no doubt. From the release and announcement on April 21, 2015, the increase is calculated to be 25% in mobile web adoption. And if this trend will continue to be improved and develop, for a better, more efficient web, that the average PageSpeed Insights score increased by 3% or websites are better optimized is totally within reach.

If you feel that the numbers in results we mentioned above is not convincing enough, let’s turn back to the past and make the comparison. At the time before the release of Mobilegeddon, the proportion of websites having a PSI score greater than 60 only stopped at 17%, after that, it also increased but only by 5%.

At this time, it is easy to observe that businesses try to prioritize a mobile web presence, regardless of its configuration. There are some rumors about some changes will be planned in the ways search results are displayed. The possible addition of a red slow tag or can be called by Slow to Load message as reportedly being tested in mid-2015 to name and shame sites that are heavy and slow to load would certainly qualify as the second stage of Mobilegeddon.

Since the explosion of smart devices, browsing on mobile devices has been far more than desktop browsing. It is the right time to start thinking about attracting traffic from mobile if you have never ever done it before. Responsive Web Design is absolutely the mainstream now. It is all about adapting a desktop website to fit any sizes of screen. However, at the position of business, there is a perspective that mobile users should not be punished with heavy websites and features that don’t belong on smaller screens just for the sake of keeping mobile and desktop under the same umbrella. It had better specific targeting by considering more about the user’s device, it is sure that you can bring your customers better user experience and achieve the growth of conversion rate.

Source: smashingmagazine.com

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