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Front-End performance optimization: why should you care?

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Front-End performance optimization: why should you care?

In everyday life we always have to wait for various things in various place for example shopping, check out, in hospital, in restaurant, in the street… We use internet because it allows us to reach all the world and do many things with no wait such as traveling, chatting with friend, doing business, finishing works though the screen.

What are the reasons make Front-End Performance Optimization become essential feature with any online store?

  • Thanks to Magento, customers have more choices from many online stores arround the world. One of the most important competitive advantages is frontend performance. Your store may have great products, low prices, the most beautiful interface, but if it is too slow, people will just not use it because they can find another online stores with ease. In the online market, you have ability to serve thousands of customers in the same time with immediate service. That’s exactly what customer expected.
  • Many surveys have shown that loading time has direct impact on customer satisfaction, conversions, and sales. It is proven that 1 second delay in loading time results in 7% less conversions. Amazon discovered that 100ms of latency costs them 1% less revenue. On the other hand, statistics show that websites are getting slower every year. It is almost like they are losing money on purpose.
  • Every website became more complex day by day. We use bigger screens and upload bigger images with more colorful on our website, and that is the main reason why web pages are lower loading. Around 60% of page weight consists of images. So that find a solution to improve frontend performance is urgency with every online store owners.
  • Nowadays, mobile phone industry is rapidly grow up with screens are getting bigger. Everyone at least have a smart phone for themselves. Applications for mobile phone are researching and improving day by day. If you are a business and you want to increase your sales you must learn about the ecommerce on mobile phone. So that improve frontend performance on mobile website is also necessary.

How can we optimization the Front-End performance?

There are some effective way for this issue. In this article we want to mention some solution as bellow:

1/ Determine a performance budget: Your “budget” may be list of your goals early in the planning phase such as requests, page weight, loading time…  If you can foresee your goals, it is easier to archive them on your website. For example, if you set a goal to have a homepage under 700Kb and content slider with 3 full screen images, it is going to be impossible to balance and set up your website follow it. there are three options in this solution:

  • Optimize an existing feature or asset on the page.
  • Remove an existing feature or asset from the page.
  • Don’t add the new feature or asset.

2/ Squeeze the last Kb out of your website. The main goals of optimization are:

  • Reduce http requests
  • Reduce file sizes
  • Reduce latency
  • Optimize critical rendering path

3/ Use responsive theme for magento: you can install into your Magento website, and set up the configuration on color, layout… With responsive theme, your website will switch to the mobile mode automatically. After that you have a perfect mobile supported website and buyer can easily do shopping and payment though their mobile phone with ease. It is an available way to improve speed of website display effectively and so convenience in manage. You can find many responsive themes for magento on CMSMART MarketPlace, website:  http://cmsmart.net/.

For example, some hottest responsive theme for magento for online store are:

  • Magento Printing Website Theme: is perfect web to print solution base on Magento open sources with Order Image Upload and Price Matrix Extension for printing company. Printing website with customized functions Web to Print Solution is the MUST for small printing companies and here on Cmsmart.net you can buy this Magento Printing Website Themes for a very affordable price.


  • Magento Responsive Flower Theme: on the background of white, red, green is simple, flexible, beautiful flashy effects and built-in stylish menu system. The theme contains high quality photos, easy to use layouts and customizable artwork


  • Magento Furniture Theme: If you are a furniture shop owner, you will definitely want a website that reaches more online customers. Of course, you are trying to succeed your online store.


All you need to do is downloading responsive theme for magento, installing the Quick start on your hosting in just 5 minutes. You will be ready to speedy your website display.

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