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The Anatomy of A Successful Ecommerce Web Design for Small Business

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With small business, website is one of the best marketing tools. You can use your website to showcase your products, promote your products or you can sell products directly on your site. To create a successful ecommerce website, there are many aspects about design on your site that you should consider like: design, logo, color, images, navigation, etc…

If you’re a small business owner, this article will help you summarize the design aspects that need for a winning website design for small business.

#1 Responsive design

Mobile internet browsing has officially over taken desktop browsing, then the responsive design become more important than ever. A responsive web design will help your site can display perfectly on every devices, every screen resolutions.

  • 48% of users say a non-responsive website frustrates them.
  • 43% of consumers say that they will give up and go to a competitor’s site instead if they faced with a bad mobile shopping experience.

#2 Branding – Logo, font, colours

Good brand identity is a necessary thing for every company. So, having a consistent look and feel in terms of logos, fonts, colours and language will create trust amongst website visitors and it will help you to strengthen your brand’s identity.

  • 6 out of 10 people aged between 20 to 30 years look for consistent branding whether online, in store or on the phone.
  • 66% consumers are willing to pay more for a product if the brand delivers a positive branding experience.

#3 Eye-catching, bold images – not generic stock photos

The eye-catching, attractive images will positively impact business objectives and complement the design and layout. A generic stock photo will be hard to impress visitors like a bold image.

  • Websites that don’t use generic stock photos often have 48% higher conversion rates than those that do.
  • 41% of small-business owners who own websites say the design/aesthetics of their site is the area that they’d most like to improve.

#4 Clear, uncluttered navigation

Website with the clear and uncluttered navigation will bring to visitors better user experience. Absolutely that will have nobody want to use a website that hard to explore and discover information/product.

  • 44 out of every 100 surveyed visitors of small business websites found navigation difficult.
  • Website with friendly navigation often has 18.5% higher conversion rates than the rest.

#5 Prominent phone number/contact details

It helps visitors can contact you for further inquiries easily. This is also necessary to establish your site as user-friendly, transparent and trustworthy.

  • 49 out of 100 small businesses fail to display a contact number on their website.
  • 8% of people say that they will abandon their shopping carts if contact details are not provide on websites.

#6 Puchy, persuasive headlines and copy – features, usp and benefits clear

A punchy, persuasive headline will grab visitors by the collar and give them a reason to stick around.

  • A/B tests prove time and again that the headlines and text content on a website are critical and can result in a 10.4% lift in conversion rates.
  • 81% of businesses rate their website’s contents as “Useful” or “Critical”.

#7 Important info above the fold

In web design the term “Above the fold” refers to the portion of the web page that is visible without scrolling.The Serial Position Effect describes how a person tends to pay more attention to and retain information to things that appear at the beginning and end.

  • 77% of visitors to a website do not scroll, and therefore only see the portion of the website that is above the fold (study by Jakob Nielsen).

#8 Content promotions – Blog, videos, downloadables

Web marketers have to abide by a basic rule: content drives action. So, using blogs, videos or other downloadables is a great way to get more traffic and you can use it to reaching your target audience.

  • Offering multiple product views and other alternative images leads to 58% more web sales.
  • Video and other downloadables on landing pages increase conversion rates by 86%.

#9 Strong calls-to-action

Calls-to-actions are text or graphics that encourage your visitors to take specific action on your website. CTA buttons can lead to actions like signing up to a newsletter, visiting your shop or requesting a call back.

  • Adding a CTA button lifts click-through rates by 2.75 times.
  • The brightly coloured CTA buttons often achieve 5 times more clicks.

#10 Trust indicators (Awards, guarantees, testimonials…)

Trust indicators help show customers that you’re safe to to business with and give them and idea about what they can expect from you.

  • 72% consumers say positive reviews make them trust a business more.
  • 65 out of 100 business owners agree that reviews and company reputation are the most important aspects for their business.


Source @AddPeople

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