In last year, we observed so many wonderful ideas from web designers and their influences to information technology industry are undeniable. When we look back 2014 as the whole, it is clear that the biggest web design trends are grid layouts, flat design, background videos, and the increasing capabilities of HTML5 APIs.
From the achievements of 2014, we offer a list of trends that is believed to continue mushrooming and affecting industry in 2015 and future. By asking 20 of the web’s brightest designers, developers and thinkers, this list is the unique thing you cannot find in anywhere else.
Now, let’s see what will be supposed to develop and explore in future.
1/ Huge background images
According to front-end developer Benjamin Hollway, images with massive background are believed to be used more or in detail, designers tend to appreciate variety of typography and subtle parallax effects. The clue for this expectation comes from the dominant of massive brands such as Apple and Google Nexus in the market.
2/ Card-based design
From the point of view of Creative director Haraldur Thorleifsson, card-based design will be preferred. It can be understood simply that contents should be seen clearly by different types of and sizes of screen; therefore, using cards is a good solution to make that work across platforms. Cards may not work perfectly but it is still quite fun when we take on this from companies like Google.
3/ Digital-first branding
This trend is the predication of Clearleft founder Andy Budd (clearleft.com). He supposes that their customers’ primary experience with them is online, that digital-first-approaches to branding will become more popular. Companies tend to prefer to commission digital agencies to conceive a brand that works first online before filtering down to other channels.
Ghostly Ferns founder Meg Lewis (darngood.co) also adds his opinion that more brands with responsive, fluctuating logos will encourage designers to focus more on the detail of each part.
4/ Open data
Sally Jenkinson assumes that open data is developing dramatically while many digital spaces are still limited, this fact leads to the situation that leaders such as The Open Data Institute are working to encourage more openness. Follow her evaluation, this trend will be aware widely in 2015 and projects will respond accordingly, in terms of publishing and consumption.
5/ Responsive design – evolved
Designer Victor Erixon (minimalt.se) thinks that the products will be almost inspired from simple and minimal aesthetics feeling and the websites will be totally customizable to compatible to any kind of screens.
Nevertheless, the further vision is mentioned by Jonathan Smiley (jsmiley.me), that is “responsive design practices become more important in native apps“. He offers Apple Watch as the typical example for his opinion, it will rely on a responsive-like flow to accommodate a small screen.
It is obvious that the more technology develop, the more people require for privacy. According to Designer Laura Kalbag (laurakalbag.com), we used to designing for tight security; therefore, users can trust forms and checkouts with their information. Users also know how their information can exchange to others.
With Designer Robby Leonardi, the predication for new trend is iteration on what we already have such as responsive or flat design. It is quite hard for a brand new thing to appear and overcome them.
He appreciates more on how we can improve the existing things with high-developed web layouts, better typography, and better-designed in the browser.
9/ Vibrant design
BaseKit co-founder Richard Healy attends more about combining texture and tactility of paper and ink with the “imagination and magic of digital“. He encourages designers to be creative, focusing on unexpected colors, contrast with subdued and muted environments; large-scale typography, soft directional lighting and shadow; the use of responsive design best practices; and meaningful motion.
10/ Web components meet adaptive design
As the expectation of developer Aaron T Grogg, there will be a combination between web components and adaptive development to create a new style of web development. When this adaptive and flexible combination occurs, web designers can feel assured because this is a good solution for theproblems. Making decisions on the server regarding mark-up to send a user dependon the device being used. He believes thatwe will create mobile-first, responsive, one-site-for-all-devices, but making subtle differences will be powerful tools in our toolboxes.