Like fashion trends, web design trends are also constantly changing to adapt the needs of user. The development of mobile devices has changed the habits of many web users, the number of people who accessing internet via mobile devices is increasing day by day. People are becoming increasingly impatient and user experience now becoming more important than ever. There are many factors affecting the web design trends. If you are a web designer or just a website owner, below are some web design trends that you should pay attention to 2016.
# User-centered design
According to research from Nielsen Norman Group, the average time user spends on a website before leaving is 10 – 20 seconds, to improve it, we need to have a web design with more clear value proposition. Google also agrees with that, in late 2015, Google released their Search Quality Rating Guidelines and one of the highlights of Google’s Quality Guidelines is that having content front and center is now a big deal. Now, Google said: the content that is placed above the fold will be ranked better than content that is hidden below ads, forms and other elements.
So, we can see that in 2016, the importance of a user-centered design has never been clearer and user-centered design will be a big trend.
# Expect to see more of material design
Material Design was defined by Google in 2014; it uses shadow effects, responsive animations and grid-based layouts to create a realistic design with a focus on UX. For a long time, Material Design has been used limited for app design until Material Design Lite (MDL) was announced in 2015 by Google. MDL comes to helps web designers can easily to add a material design look and feel to your website.
Material design helps to create website with minimal and realistic look, and still helps websites can run fast and responsive. That’s why you may see more websites with Material Design in 2016.
# Modular design will become increasingly prominent
Normally, the media website publishes dozens of articles per day, so the presentation of the article is very important. We need to have an appropriate way to presenting contents, if not, our websites will become cluttered. So, Modular Design comes to resolve the problem of clutter by making content more presentable using a block grid pattern. The advantage of Modular Design is it can showcase more content while avoiding clutter. The Next Web is a great example of using Modular Design.
# Responsive web design
This is not a new design trend, but in 2016, we should think more deeply about responsive web design. For a long time, responsive design also known as a solution to create a mobile friendly website, but the web owners not really realize the importance of it. Since Google announced “Google Mobilegeddon” in 2015, the impact of responsive design has become bigger than ever.
Google said that they start to penalize websites that were not mobile-friendly. So, the website owners had to choose between having a mobile site/theme and going with a responsive design. And then, you can expect to see the growth of responsive web design in 2016 and beyond.
# Widespread adoption of micro-interactions
Micro-interactions, they simple are contained product moments that revolves around a single use case. They are eveywhere, when we change a setting, set an alarm, pick a password, log in, etc… we are engaging with micro-interactions.
Micro-interactions bring a better experience for users by enhancing their experience on a site. While improve user experience is the goal of most web developers today, so it’s not hard to see that this trend will evolve in 2016.
# Speed is no longer a luxury; it’s a necessity!
To improve user experience of a website, improve speed and reduce site’s load-time are very important. While people are becoming increasingly impatient, website with low speed will lose a lot of users or customers. Improve speed of website is the job for both website owners and designers.
In fact, research shows that slow websites cost the U.S. economy over $500 billion annually, and that 40% of people will abandon a website that takes longer than 3 seconds to load. Therefore, the work of the web designers will become more difficult because besides creating beautiful designs, they also need to ensure that their designs are optimized for speed.