The explosion of mobile devices has completely changed the way users use the internet. Before, everyone uses computers to browsing websites, but now, the mobile traffic has been a big part of overall web traffic, bigger than desktop traffic. So, the web developers/designs must respond to the user’s demands, mobile friendliness website is essential.
Why continue with responsive web design?
Responsive Web Design (RWD) becomes a perfect solution to create a website which can accessible by any devices:
- No need redirect or download dedicated app to access website.
- Need only website for one domain. It helps web owners can maintain, update website easily. It also saves a lot of time, cost and effort.
With Responsive design, you can guarantee a good and same UX for all visitors. For example, if you set a new image, or new grids, they’re will automatically resize to fit the user’s resolution, you will get the same UX as well. Moreover, you just have only one codebase to maintain and update, you’re not going to cost more money for two separate sites.
We can list the advantages of RWD as below:
- RWD can increase your audience, sales and conversion rates. According to a study by the Aberdeen Group, RWD sites achieve 11 percent more conversions than non-responsive sites on average.
- RWD forces you to prioritize content for each viewport (especially smaller screens), which inevitably makes for a stronger site.
- It will remove the obsession over every new device screen size.
- Google officially recommends responsive sites, which better for SEO.
- Gives users uniform quality across every device.
- RWD enables you to be detail oriented because (if you’re a good designer) you care about details.
The old way is fading
M-dot is the concept of create a separate web version which dedicated for mobile users. Before, M-dot is a fairly common way to build websites for mobile devices. But, with the arrival of responsive web design, m-dots are a dying practice.
M-dot site (e.x: m.samplesite.com) and normal site (e.x: www.samplesite.com) will bring a different browsing experience for users on different devices. This is one of the biggest cons that explain for the decline of M-dots. If you don’t believe, look at these stats:
- According to Pure Oxygen Labs reports, in 2014, M-dot sites fell 20 percent, from 79 percent in 2013 to 59 percent, while responsive and adaptive (dynamic serving) sites rose 37 percent collectively.
- Web Performance Today’sresearch showed that about 35 percent of users choose to go to the full site if given the option.
- Users spend more time on the full site — 5.5 times longer and 79 percent of revenue from mobile sales came from users on the full site.
- According to Google’s own guidelines, responsive and adaptive sites will likely rank better. It means M-dot has a trouble with SEO/Google.
- The M-dot sites load faster in theory, but the extra time of redirecting from your full site to the M-dot (unless the user types the M-dot’s URL) is unnecessary.
- Mobile devices are not only one screen size. Unfortunately, the greatest strength of M-dot sites is now its greatest weakness. M-dot sites are designed for a specific screen size but today, there are many mobile devices with different screen size (From 320×240 to 768×1024 and bigger).
M-dot site has been a good solution to create mobile-friendly website. But today, it’s a bad idea because it will cost more and also create inconsistent experiences. In 2016 and beyond, the responsive website design is a trend that we cannot ignore.