In this digital era, consumers have no longer just interact with you through desktop, they have tablet, smart phone, laptops, etc. It would be useless if you create really appealing and top-notch content but no one can read it on a mobile device and Google will also never appreciate your website. In this post, I will list 4 responsive design mistake that hurt your marketing collateral:
- Still trust PDFs
When PDF was released, it had set a cornerstone and crossed barriers and make it possible to share files across platforms without completely destroying the formatting. But it was what happened in the past, nowadays, it creates more barriers than they once helped overcome. We all know that PDFs are a fixed-layout file format and they will scale flexibly to fit the viewer’s screen while keeping the layout intact. But what I want to emphasize here is with that fixed-layout, on s small screen, how can you read without zooming. To make PDFs desktop- and mobile-friendly, you need to create multiple versions to fit various device sizes. Waste time!
Fixed-layout are soon out-of-date in the era when we interact on many screen sizes so that’s the reason why I say PDFs is the mistake for responsive design.
- Not going mobile first
That seems too obvious, right? 69% of the time people spend consuming digital media on a smartphone. 70% of users immediately delete emails if it is hard to be read on a mobile device. If in 2014, the percentage of people viewing Instant Magazines used desktop and mobile devices are 64% and 36% respectively, in the end of 2017, desktop had fallen to 52% and mobile had risen to 48%. Web designers, nowadays reversed developing process when they begin with creating an exceptional mobile experience and then works its way up to larger screen sizes. Creating beautiful content on mobile devices should be your top priority because that is what most of your audience will be using.
- Assume that website is all that matters
Recently, web design is not just a step of building a website, it is a part inthe marketing strategy of each business. But if you are master of marketing, applying responsive design forthe website is not enough, you need to apply for white papers, digital brochures, and anything else you create. Blogs and eBooks are not just existed to provide some basic information, they exist to attract potential customers and create community.
- Repeating work
We have mobile, tablet, laptop, etc and they have different screen size so an unfortunate side effect is from device-specific analytics to creative efforts, tasks are often repeated to cover all audience segments. Responsive design is the savior to cut down on this clutter. There is no need for you as a designer or content writer to repeat your work by creating many versions of the same collateral. Spending less time for boring tasks, you will have more time for sale revenue optimization.